3
Lost in translation makes for better adaptation
Posted by ksadams on December 12, 2006 in Transcultural research
In 1985, Dr. Henry Adams, one of the founders of Market Development, Inc., and one of the country’s few Ph.D. psycholinguists and experimental psychologists, developed the concept of transcultural marketing. Its purpose was to allow the collection of solid, objective consumer data from multiple cultures that were conceptually equivalent. One of the terms he coined [...]