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Embrace the new, Incorporate the old…. And watch what happens
Posted by ksadams on November 26, 2006 in Interactive marketing
On the cover of the latest AdAge, a familiar company is being cited for its latest take on its own role in advertising. The headline reads “Lazarus Wants Media Back at the Table. Ogilvy CEO talks total integration, pledges to stick around.” Ogilvy has been transforming itself from an advertising agency to a full-service marketing [...]