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Websites Going International

Posted by ksadams on January 28, 2009 in Culture dynamics, International Markets, Marketing, Transcultural Marketing

  I’ve been thinking about this for a while now, since I see my company venturing into foreign markets, and also because I often read about other companies entering international markets. I think it’s exciting, I love this stuff! For companies, it’s the next thing to do. I was triggered to write this post from [...]

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Miller Chill

Posted by ksadams on May 19, 2008 in Advertising, Culture dynamics, Latin America

I’ve seen the ad a couple of times and, obviously, the Brazilian samba (meaning the lyrics are in Portuguese, not Spanish, in case you don’t know that we speak Portuguese in Brazil, not Spanish) playing on the background is what gets my attention. Then… I remember… ahh… it’s beer and it’s ¿Se Habla Chill? campaign… [...]

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The case for "Originality"

Posted by ksadams on May 12, 2008 in Culture dynamics, Marketing

I’ve been thinking about writing about the political campaign for quite a while now, but never got to it because I had to much to say (and write), which was getting a bit overwhelming. But, I have finally narrowed all my thoughts down to one simple angle: Originality. The way I see it, it’s a [...]

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Paper or Plastic? Thanks, I've ALWAYS got my own

Posted by ksadams on April 17, 2008 in Culture dynamics, Latin America

How many times have we heard this before on the check out line of the grocery shopping? I have to say that I’ve heard it countless times for about 8 years now since I’ve been in the US. Before that, I did not. And I didn’t hear it before not because we were ahead of [...]

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I want to be frugal!

Posted by ksadams on March 8, 2008 in Culture dynamics

I’m SOOOO happy about what I did the other day… Ever since I came to NY (a far more expensive place than where I was before) and as part of my new year’s resolution, I decided to cut down on frivolous “fashion” spending, meaning spending on clothes, shoes, handbags, etc. I also decided to do [...]

 
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I learned how to plumb!

Posted by ksadams on December 31, 2007 in Culture dynamics, Latin America

This is exciting… I did a plumbing job yesterday! Might not sound that exciting to most of you, but I’m a woman and never thought I could plumb. My husband is a big DIY guy and he was trying to fix a leak in the sink. After all the back and forth to the hardware [...]

 
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Traffic Rules

Posted by ksadams on October 26, 2007 in Culture dynamics

I’m in traffic for about 45 mins everyday commuting to and from work, and for 40 minutes of these 45 minutes I’m aggravated by how people drive. I’ve driven in a few different places, different cities and countries, and I’ve found that traffic rules are pretty similar across these places, but with one BIG difference: [...]

 
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Duh!

Posted by ksadams on July 28, 2007 in Culture dynamics

Hi all! I know… I’ve been away for too long, but life needed me and I think I’m finally getting back to my normal routine. A long time ago, October 6th, 2006 to be precise, I read this article, Going overseas? Make sure to brush up on foreign languages, which was about e-retailers expanding internationally [...]

 
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My American Family – The Dishwasher

Posted by ksadams on April 30, 2007 in Culture dynamics

“What are you doing?” “What is she doing?” That’s what I heard from Denise and Keith when I was washing the dishes by hand one day, and I replied, in a confusing-sound way, “I’m cleaning the dishes!”. “You’re silly, you don’t have to do it like that, just put it in the dishwasher”, said Denise. [...]

 
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Burping… Excuse me??!!!

Posted by ksadams on March 18, 2007 in Culture dynamics

Oh my gosh, if there’s one thing in this world that I dislike with all my strength is the belching that some American people do in public, in front of others, and almost in your face really! I don’t know where these people got the idea that it is OK to do that in public, [...]

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