Miller Chill
I’ve seen the ad a couple of times and, obviously, the Brazilian samba (meaning the lyrics are in Portuguese, not Spanish, in case you don’t know that we speak Portuguese in Brazil, not Spanish) playing on the background is what gets my attention. Then… I remember… ahh… it’s beer and it’s ¿Se Habla Chill? campaign… [...]
Spelling Bee… Anyone?
Let’s make believe… Q: Spell the Latin word that’s feminine for medius and the PLURAL of a medium, as in “a medium of conveyance, or expression.” Pay close attention, it’s a medium of communication. Tic-tac-tic-tac… A: M-E-D-I-A. Media! Q: Spell the PLURAL of the Latin word that describes an individual who communicate with spirits. Pay [...]
New Year's Resolution
Increase online advertising budgets – Boost it or loose it! This is the perfect time for a new year’s resolution, and I’d like to suggest to all marketers that they increase their online advertising budget in 2007. We’ve seen astronomical growth in online advertising in 2006; according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers [...]